2023 - 100th Episode of Mann Ki Baat | Commemorative Coin

The 6th commemorative coin of 2023 was released to mark the 100th Episode of Mann Ki Baat.

Mann Ki Baat is a landmark radio programme in India, launched by Prime Minister Narendra Modi on 3 October 2014, with the aim of creating a direct and heartfelt dialogue with the people of the nation. Broadcast on All India Radio, Doordarshan, and multiple digital platforms, the monthly programme has grown into one of the most influential and widely heard communication platforms in the country. Through it, the Prime Minister speaks not about politics or governmental announcements but about society, culture, inspiring stories, and the everyday contributions of ordinary citizens, making it a unique bridge between the government and the people.

The essence of Mann Ki Baat lies in its celebration of the spirit and strength of India. The programme highlights individuals and communities who bring positive change through innovation, service, creativity, or dedication. From grassroots conservationists and teachers transforming rural education to sportspersons striving against odds and youth leading social campaigns, Mann Ki Baat brings national attention to countless unsung heroes. These stories inspire listeners and encourage a culture of collective responsibility and nation-building.

Over time, the programme has emerged as a platform that nurtures societal movements. It has played a key role in promoting cleanliness through the Swachh Bharat Mission, encouraging fitness through the Fit India campaign, and supporting traditional arts under the ‘Vocal for Local’ initiative. The Prime Minister often uses the programme to emphasize environmental conservation, digital literacy, water preservation, and the importance of adopting sustainable lifestyles. The influence of Mann Ki Baat is seen in the way it mobilizes communities by turning local initiatives into national inspirations.

A distinctive feature of the programme is its participatory format. Citizens are invited to share suggestions, stories, and questions, many of which are featured in the broadcast. This interactive dimension reinforces the programme’s philosophy that governance thrives when people are active partners in shaping the nation’s progress. Technological platforms, including the NaMo App and MyGov portal, have enhanced this engagement by making Mann Ki Baat accessible to millions beyond traditional radio listeners.

The programme has also fostered a renewed appreciation for radio as a medium of communication in the digital age. While India has rapidly embraced smartphones and online media, Mann Ki Baat has shown the enduring power of radio to create an intimate and inclusive listening experience across urban centres, remote villages, and diverse linguistic and cultural communities.

Over the years, Mann Ki Baat has become a chronicle of India’s changing social landscape—capturing citizen achievements, documenting emerging trends, and reflecting shared aspirations. It has also gained a global audience through international broadcasts and online streaming, allowing the Indian diaspora to stay connected with the nation’s pulse.

Mann Ki Baat stands today as a transformative communication initiative that nurtures positivity, collective effort, and national pride. Its influence extends beyond its monthly broadcast, leaving a lasting impact on public consciousness and reinforcing the idea that every individual has the power to contribute to the nation’s journey.

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