2023 - 100th Episode of Mann Ki Baat | Commemorative Coin

The sixth commemorative coin for the year 2023 was released to mark the '100th Episode of Mann Ki Baat'.

The Prime Minister Shri Narendra Modi addresses the nation every month on All India Radio. Having officially started from 3 October 2014, the programme aims to deliver the Prime Minister's voice and ideas to the general masses of India. Since television connection is still not available everywhere in India, especially in the isolated, rural and less developed regions, radio was chosen to be the medium for the programme, owing to its wider reach. An estimated 90% of the total Indian population is reachable over the medium.

Doordarshan's Direct to Home (DTH) service free dish relays feeds of the 20-minute-long episodes, to television and radio channels.  The first Mann Ki Baat programme was broadcast on the occasion of Vijayadashami on 3 October 2014 followed by the second broadcast on 2 November 2014. In the first fifteen addresses of Mann ki Baat broadcast, more than 61,000 ideas were received on the website and 1.43 lakh audio recordings by listeners have been received. Each month, some selected calls become a part of the broadcast. The 50th episode of the program was broadcast on All India Radio on 25 November 2018. 

The programme has been well received by the target audience, especially the urban masses residing in metropolitan cities across the country. A survey in 2014 conducted on the lines of estimating the show's success, in 6 Indian cities including Mumbai and Chennai, has indicated that some 66.7% of the population had tuned in to listen to the Prime Minister's address and had found it useful. In 2017, an AIR survey found that the maximum listeners came from the Bihar, Gujarat and Madhya Pradesh; while the states of Andhra Pradesh and Arunachal Pradesh had the lowest awareness. Mann Ki Baat became a major source of revenue for the All India Radio. In 2015, the usual ad slots on AIR sold for ₹500 - ₹1,500 per 10 seconds, but a 10-second ad slot for Mann Ki Baat cost ₹2 lakh.

The former President of the United States, Barack Obama, was a part of the fourth episode of Mann Ki Baat, which was aired on 27 January 2015. Obama had arrived in India to be a part of the Republic Day Parade. On 29 September 2019, Lata Mangeshkar was a special guest on the show. Guests such as doctors and listeners have been called on the show to interact with Modi.

Release Function: